To live in America is to live under constant assault from advertising: media, promoting an endless number of products, is constantly shoved into our field of vision. Nothing exists in a vacuum though, and so products aren't merely products--they're a reflection of a state of mind, a set of intentions. Marketers understand this. Their goal is to get you to consume.
The Culture of Creativity also understands this. Their mission? To inspire you to create. They accomplish this by documenting the people around them who are pursuing their passions, committed to the actualization of their dreams, by any means.
For those who were privileged enough to witness it, Jordan inspired a lot of this same sense in us. The way he played the game moved many to action; who amongst us hasn't attempted to recreate and recapture the essence of his intensity on the court? Linking up with The Madbury Club, the Culture of Creativity took to the streets to document those paying homage to the legend who's influence on the game forever changed it. A prelude to the Asphalt Warriors spread.